By Ville-Veikko Helppi
The name of the game in today’s competitive mobile application landscape is a speed combined with robustness. The ‘speed’ means time-to-market and how early developers can publish updates to their applications. It is also a known-fact that the first ‘robust’ application in its own category at Google Play tends to stay on the top of download rankings – that will then expose app to hundreds of millions of mobile consumers. Those later entrants, competitors to this first application in market place are always challengers. What should they do to get attraction for their application?
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